The creation process of a logo

A company’s logo forms an essential part of its identity. But how is a logo created? This blogpost explains the process of creating a logo, from initial design to completion. It shows how to create a visual identity that is unique and vibrant.


Definition of a logo

Logos are an essential part of brand identity and therefore an important part of any business.

But how does a logo evolve?

The process of creating a logo is usually a multi-step process that requires careful thought, creativity and focus. The process begins with a detailed analysis of the company and its goals. This allows the designer to develop an understanding of how the logo should look and what messages it should convey. Several design concepts are then created, which are then reviewed for their effectiveness. Once a design is selected, the final touches are made and the colours and fonts are chosen. For each step of the process, it is important that the design is appealing, memorable and effectively conveys the company’s message. Once the logo is completed, it is reviewed to ensure that it meets the company’s corporate identity guidelines. This process of logo design can be very time consuming, but the end result is a unique logo that sets a company apart from others.


Logo design process

A logo is a visual symbol that represents a brand, company or product. To design a logo, one must understand the process of creation. The development process of a logo can be divided into three phases: Conception, Design and Referencing. All three phases are important and require a lot of effort to develop a successful logo. In the conception phase, it is important to develop a basic understanding of the company or product. It is important to get a feel for the brand and think about the messages that the logo should convey. To this end, you can brainstorm ideas for the logo. Brainstorming can be an effective way to stimulate creativity and generate new ideas. The design phase is the process in which the logo is actually designed. In this phase, all the ideas and concepts developed in the concept phase are transformed into an actual design. Here, different tools and software can be used to create the logo. It is important that the logo is easy to recognize and remember and has a strong visual impact. Last comes the referencing phase. This phase involves checking how the logo works on different platforms and media. This can be done by running various tests to ensure that the logo looks the same on different devices and platforms. It is also important to check the logo for uniqueness and to make sure it is different from other logos. The process of designing a logo can be a very involved process, but if you invest the time and effort to carefully plan and execute each stage, you can design a logo that effectively represents your brand, business or product.


Important decisions when creating a logo

It’s time to think about the process of creating a logo. To do this, you should first make a list of possible ideas. Try to find a symbol or a combination of elements that reflects your brand. Observe how other companies in your sector present themselves and see which logos you like. Based on this, you can develop your own ideas or refine an existing logo. Remember that your logo needs to be unique and easily recognisable as it represents your brand. Choose colours, shapes and fonts carefully to ensure that your logo is unique and recognisable.


Importance of colour, typography and form in logo development

Next, it is time to tackle the logo creation process. To do this, you should first make a list of ideas on how to use colour, typography and form to create a logo. It can be helpful to read up on some basic design principles before you start. Then you can put your ideas on paper and develop your logo step by step. During this stage, it is important that you pay attention to the importance of colour, typography and shape. A logo should be unique, easily recognisable and draw attention to the company. As you develop your logo, you can adjust your choice of colour, typography and shape until you are satisfied. Then, when you have finished your logo, you should test it on different media and test the reactions of your target group. This way you can ensure that your logo attracts attention and represents your business.


Useful tips for creating the perfect logo

There are a few basic steps and tips you can follow when creating your own logo.

  • think of a concept that fits your brand, your business and your target audience
  • create several designs and check them for uniqueness and recognisability
  • choose between different graphic styles, colours and fonts and experiment with your designs
  • finally, add some details to polish your logo

But before you publish it, test it on different platforms and in different formats. Make sure it looks good on all devices and that it does justice to your brand and business.



In conclusion, the process of creating a logo is a complex and sometimes time-consuming process. It can be a real challenge to create a logo that is truly unique and representative. But if you follow the right steps and stick to the agreed goals, you can end up with a logo that meets everyone’s expectations. With the right combination of creativity, technique and brand knowledge, you can create a logo that effectively represents your brand and fits your business. It is important to take the time to understand and properly execute the process of creating a logo so that you end up satisfied with a logo that represents your brand’s image and values.


Did you know that esc offers the opportunity to design a custom and unique logo for your business? Our design experts will implement your individual wishes and ideas and create a trademark that perfectly fits your business. Contact us now and let’s bring your brand idea to life together!

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